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Strategic Rebrand for Everton Park State High School
Date
30th October 2024
Location
Brisbane, Queensland, Australia
Project type
University-led consultancy project focused on low-budget brand repositioning and enrolment growth strategies
This project involved developing a comprehensive branding and marketing strategy to reposition Everton Park State High School as a competitive choice among Brisbane families. Our multidisciplinary team conducted environmental analysis, stakeholder interviews, and applied strategic frameworks to create innovative solutions addressing low enrollment and community perception. I led campaign ideation, tone of voice development, and social media rollout plans, contributing to a compelling pitch that blended desirability, feasibility, and long-term impact.
